If you just look at subscription numbers, Netflix is dwarfing iflix with its 98 million subscribers worldwide compared with the latter’s five million.
SEE ALSO: Streaming site iflix raises $90m to fuel expansion into emerging markets And as always, it’s market expansion strategy has been focused on gaining a foothold in the emerging markets. Not to mention introducing live-streaming options for two Indonesian soccer leagues is a part of iflix’s approach to offer localized content for its users. “Iflix is focused on measuring viewership and usage, rather than subscriber numbers.” It’s certainly on trend to get into sports live-streaming and iflix is doing it to increase the amount of time users spend on its service. While anyone could tune into the Twitter broadcasts, the NFL is potentially limiting its reach here, but also might engage a more dedicated, targeted audience with Amazon.” Punter David Kirkpatrick wrote on Marketing Dive at the time: “The streams being limited to Prime members adds an interesting wrinkle to the equation. A couple of months back, Recode reported the likes of Facebook, Twitter and YouTube were locked in a bidding war to win rights to live-stream the NFL’s popular Thursday night matches.Īll three were eventually beaten by Amazon, who shelled out US$50 million for the NFL streaming rights, broadcasting the games on its Prime service – resulting in a bit of mud on everyone else’s face.Īnother reason to go Prime: pays $50M for streaming rights, beating out, and Kristin Bush April 6, 2017 Live-streaming has been validated by other tech greats.
This was said back in 2015, so it’s possible Netflix will follow suit if iflix or other rivals are seen to find success with sports live-streaming. “I will never say never, but I would say where we sit today, I don’t think the on-demandness to sports is enough of an addition to the value proposition to change,” he said, while noting having to pay huge sums for the rights to run live sports programming “doesn’t get that excited.” According to Netflix chief content officer Ted Sarandos, live-streaming is likely not in the cards – although he isn’t completely ruling it out – as it goes against the company’s “watch-anytime” model,
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